Sunday, February 23, 2020
Anemia Essay Example | Topics and Well Written Essays - 1250 words
Anemia - Essay Example There are numerous types of anemia, and each one is caused by different reason. The most common type is iron deficiency anaemia. This is caused when your body is deficient of iron which is necessary to keep the red blood cells functioning properly. Haemoglobin's key component is iron, which helps the red blood cells carry and store oxygen. If there is not enough iron present then the red blood cells will carry less oxygen to the different organs and tissues of the body1. Blood need to be monitored once in month after the patient is diagnosed with iron deficiency anemia. It is done to check whether the body is responding to the treatment, and some condition rarely may cause serious implications. After your iron level is back to normal the anemia has to be monitored at home. Only few symptoms of the illness are obvious in people who have iron deficiency anemia. The symptom's severity depends on how quickly the anemia develops. Most common symptoms are exhaustion, tiredness, shortness of breath (dyspnoea), and palpitations (irregular heart beat)2. Iron deficiency anemia occurs when the body is suffering from the iron insufficiency. The general physician can easily diagnose the iron deficiency anemia through a blood test. ... Lower reading indicates that you have anemia which also means that there is a deficiency of red blood cells.3 Other types of anemia can cause by a deficiency of vitamin B12 or folate (folic acid salt) in the body. Vitamin B12 also helps the body to produce red blood cells, it keep the nervous system healthy. Folate which is a folic acid salt works with vitamin B12 which produce red blood cells and it is very important for women who are pregnant, which helps in the growth and development of the baby. Eggs, dairy products and meat contain vitamin B12. Folate best sources are green vegetables like broccoli, peas, chickpeas and brown rice. A vitamin B12 deficiency is not common younger people, but it is most common in those people who are over the age of 75. Folate deficiency is also most general in people above 75 years of age. An anaemic person follows strict vegetarian diets who tend to be more at risk of developing a vitamin B12 deficiency. Vitamin B12 anemia has the following general symptoms, which can tell that whether the patient is suffering from it. These symptoms include: fatigue, breathlessness (dyspnoea), and dizziness, irregular heart beats (palpitations), headache and loss of hunger. Usually the body stores enough vitamin B12 that last approximately for 2-4 years. However, it is very important that level of vitamin B12 is maintained in your diet which will ensure that is store of the vitamin is kept at a healthy level4. Patients suffering form any type of anemia he should take antioxidants, Copper (if deficient), Folic acid, Iron (when iron deficiency is diagnosed), L-carnitine, Magnesium, Taurine (if deficient in
Friday, February 7, 2020
Why Should you learn another language Essay Example | Topics and Well Written Essays - 1000 words
Why Should you learn another language - Essay Example Today English is the official language in a large number of countries, an estimated number of people in the world that use English in communication or a regular base is 2 billion, so by studying English one become part of this diverse large population that uses English in their day today activities and communicate with citizens of most of countries in the globe, without any confusion in expressing our feeling and thinking (Halliday pp 38). Worldwide business are conducted in English, with the advent of outsourcing, bilingualism is used as a useful skill this makes the scope for employment much wider for those who speak English in foreign countries. successful functionality in international business require communication with other people through email, memos and reports which should be written in English hence the need to understand and express thoughts and ideas in English. The other importance of language is that it create a greater opportunity for a job moreover, with an enough amount of knowledge In English, the possibility of promotion in position is ever higher (Halliday, pp 38). In education research and academics there is an existence of over 2000 universities and colleges this implies that above 400 billion dollars are spent every year on research, by taking the example of US alone it offers an incredible array of opportunities to those who are able to function in an English only environment. English knowledge opens doors for study abroad and have access to more variety of educational courses, this equip one with the desired skills and knowledge that makes one conversant with the world trend academically (Alamin pp 2-345). Another importance of studying English language is that English is the language of technology and science, genetics, medicine and also computer science so if anyone is interested in any of this fields then
Wednesday, January 29, 2020
Hazard Analysis and Critical Control Points Essay Example for Free
Hazard Analysis and Critical Control Points Essay Explain critical control points (CCPs) This is a point, step or procedures at which control can be applied and food safety hazard can be eliminated or reduced these steps are called assessing the hazard and identifying critical control points. Outline and explain the steps of the HACCP system The purpose of the HACCP system is to identify, monitor and control dangers of food contamination. Assess hazards Identify critical control points Set up standards or limits for CCPs Set up procedures for monitoring CCPs Establish corrective actions Set up a record keeping system Verify the system is working. HACCP stands for Hazard Analysis Critical Control Points. It is an internationally recognized based food safety system. On preventing, elimination and reducing hazards it identifies and deals with the hazards before it occurs. HACCP recognized the best way to eliminate, reduce or control hazards in a food handling industry or the environment. HACCP first identifies potential food safety problems and determine the best way to prevent them food safety hazards, or; Allergenic Biological Chemical Physical Explain the difference of psychrophiles and mesophiles Psychrophiles (cold loving). Microorganismââ¬â¢s particular bacteria have a preferential temperature for growth at less than 590(150 Celsius) Mesophiles Microorganisms on earth belong to the group of mesophiles. It grows best in temperature between 100- 500c. They are formed in soil and water environment. Masts of dangerous mesophiles are staphylococci, aureus, and salmonellas, sp, proteus where they live is one way because of the temperature they need to grow, and they can cause the food to spoil. Explain the difference between Aerobic and Anaerobic bacteria Aerobic Aerobic bacteria takes place in the absence of oxygen and food substances are partially broken. Anaerobic Anaerobic means without oxygen and human needs oxygen to breathe. Explain anaerobic bacteria Anaerobic bacteria can survive without the presence of oxygen. They are 3 types of obi gate anaerobic. List three (3) ways that cross contamination can be prevented during Storing Service Handling/Preparation Storing Separate raw animal foods such as eggs, fish, meat and poultry away from each other and also ready to eat foods. Store raw meat and cooked meat on different shelves in freezer preferably raw meats at the bottom shelf to prevent drippings or leaking substance from meat while storing. Service. A clean work area and cooking utensils is required such as sterilized counter top, cooking utensils and also a clean environment is needed. A clean table and linen is vital to prevent cross contamination Preparation Prepare food on clean surface to prevent the spread of germs. Never use the same cutting board you use to prepare raw meat to prepare vegetables. List five (5) way foods may be checked during the following in order to control and temperature Preparing foods Receiving and storing foods Preparing foods Preparing food at the control time and temperature Wash your hands properly Cook and cool foods the right way. No handling of foods with bare hands always use a tong, gloves, paper towels and spoons Take out just the amount of food needed When preparing salad and sandwiches spreads These foods must not be left at room temperature When making these food always start with the cold ingredients first Keep cook foods at a suitable temperature to prevent the growth of bacteria Do not leave food out for more than 30 mins. or until properly cooled then store Receiving and storing foods Refrigerator must be set at the appropriate temperature to prevent or limit the growth of pathogenic bacteria that may be present in ready-to-eat- foods. Obtain food ingredients and packing material from approved sources that are regulated by the necessary authorities. Receiving food at proper temperature when getting perishable food this must be place in cold storage immediately upon arrival. Storage Maintain temperature control to limit the growth of bacteria for eg. Store potentially hazardous or ready to eat foods under refrigeration you may set critical limit for refrigeration to operate at 380F List five ways that you can control and eliminate pests Moisture control Repair leaking roots clean gutter and downspout Exclusion. Keep door, windows and vents screened and well sealed Store items in plastic Sanitation Keep trash containers clean and covered Prevention Eliminate wood to ground contacts use gravel or rock instead of wood mulch Mechanical Controlââ¬âuse snap traps for mice and rat. Prepare a flow chart showing CCPs for the following menu. Bibliography http://www. google. com http://www. en. wikipedia. org/ http://www. en. m. wikipedia. org/ http://www. searchhyahoo. com http://www. agric. gov. ab http://emotes. com http://www. wikianswer. com http://google. coo/ http://www. kingcouty. gov/.
Tuesday, January 21, 2020
Benvolio vs. Mercutio in Shakespeares Romeo and Juliet :: William Shakespeare
It was a hot summer day in the town square of Verona when the two households came face to face, both feeling and showing their emnity. In the play of Romeo and Juliet, written by Shakespeare, Tybalt wishes to fight Romeo and since Romeo is refusing to battle him, Mercutio steps up and takes Romeo's place. Benvolio is, like always, begging and pleading for them to keep the peace. All through the tale, Romeo's best friends, Benvolio and Mercutio, try to help Romeo with their own particular methods. Surprisingly, there are no characters that differ from each other more than Benvolio and Mercutio. Although Benvolio and Mercutio are alike because they are both very loyal to Romeo, they are different because Benvolio is calm, level-headed, and honest and Mercutio tends to be a sarcastic, wild person who follows his emotions more than his common sense. Mercutio and Benvolio express loyalty and companionship toward Romeo. Mercutio battles Tybalt in order to defend Romeo's honor, when Romeo has already made it clear that he doesn't want anyone to fight. Mercutio bravely faces the furious Tybalt and says "O calm, dishonorable, vile submission! Tybalt you rat-catcher will you walk?" (Scene Five). Benvolio also shows he is faithful to Romeo when he devises the brilliant plan of crashing the Capulet's ball, in an attempt to cure his friend Romeo's depression. When he says "... Supper is done, and we shall come too late." (Scene Two), he's convincing Romeo to go to the ball to have some fun or else it'll be too late and he'll stay heart broken. Mercutio and Benvolio are different because Mercutio is a wild person that likes to pick fights even though they aren't "his" battles. When Tybalt is looking for Romeo, Mercutio steps up and declares "... Here is my fiddlestick, here's that shall make you dance." (Scene Five), thus making Tybalt even angrier and causing a fight. You can see Benvolio is a peace-keeping person especially when he states "I do but keep the peace: put up thy sword..." (Scene One). He says this mainly because he doesn't want anyone to get hurt or get in trouble with the law. Although Mercutio and Benvolio are really close to being antithesis of one another, they are also similar because they are both incredibly loyal and faithful to Romeo. Though they are an oddly matched pair, they somehow combine to add their own unique flavors to Romeo and Juliet.
Sunday, January 12, 2020
The Beatles Influence on Rock-and-Roll
The Beatles are one of the most innovative rock bands of all time. They have not only changed the way rock and roll is looked at, but also the way that the music is recorded. They have influenced the artists of the 60s and the 70s, and also many generations later and to come. Originating from Liverpool, England, the Beatles, or the Fab Four, consists of Paul McCartney, John Lennon, George Harrison, and Ringo Starr. Topping the charts in ââ¬â¢63 with ââ¬Å"Love Me Do,â⬠and bringing in the highest rated viewing in history while performing on the Ed Sullivan Show, the Beatles are definitely a band that broke the sound barrier of rock and roll.They used unique sounds in their music and werenââ¬â¢t afraid of experimenting in the studio, they even welcomed accidental occurrences and toyed around to get the sound they were looking for. Artificial double tracking was invented during the recording of their album Revolver and also a new technique on miking strings. They paved the way for other British Bands in America and even had full-blown imitators, like the Monkees, that copied everything from their look, to the spelling error in their name, and their campaign. They also helped create a whole new genre of music called folk rock.Their influence is still seen in todayââ¬â¢s musicians, such as the band Oasis, who compare their music constantly to the Beatles. The Beatles Influence on Rock-and-Roll ââ¬Å"The impact of the Beatles ââ¬â not only on rock and roll but on Western culture ââ¬â is simply incalculable. As musicians, they proved that rock and roll could embrace a limitless variety of harmonies, structures and sounds; virtually every rock experiment has some precedent on Beatles records. â⬠Said by the Rolling Stone Encyclopedia of Rock and Roll, could not be any more wrong.The Beatles had a huge impact on not just rock and roll, but music as a whole, as well as influencing the technology used to record their music. They werenââ¬â¢ t afraid of experimenting and instead of producing music they produced art. Their influence is seen all over the world, but no one has come close to the fame that was Beatlemania. The Beatles originated from Liverpool, England and consists of Paul McCartney, John Lennon, George Harrison, and Ringo Starr. They first started playing shows in Hamburg, Germany as a skiffle band in 1960.In 1962 they released their first single ââ¬Å"Love Me Do,â⬠which reached the number one spot on U. S. charts in May of ââ¬â¢63. Their first appearance on the Ed Sullivan Show in February of ââ¬â¢64 brought in over 73 million viewers, the most in U. S. history. By April 1964, they held the first five places in the Billboard Hot 100. The Beatles were one of the biggest influences on music during the 60s and 70s. Their music, to this day, remains more widely known than any other music of the rock era. They have brought new sounds and ideas in their music and revolutionized the idea of rock and roll.Their work was always invested with originality, using unique sounds in their music, which is most dramatically seen in Sgt. Pepperââ¬â¢s Lonely Hearts Club Band. They used many studio effects on this album, including reverberation, echoes, and reverse tape effects. They experimented with sounds that no other bands used, and had great success with it. They created their own material, breaking the Tin Pan monopoly of song writing, setting in motion revolutionary changes in the music publishing industry. They wrote songs for fellow artists and even encouraged the Rolling Stones to write their own music. The Beatles were the first group to use the recording studio as a writing tool, building up complex song arrangements by multi-tracking and importing orchestral textures and avant-garde effects under the guidance of producer George Martinâ⬠(Glassman).In Sgt. Pepperââ¬â¢s Lonely Hearts Club Band, instead of using traditional breaks in between songs, one tracked merged i nto the next, which were linked by studio talk, laughter, electronic noises, and animal sounds. They also used audio tricks involving steam organs, orchestras, sitars, and even a pack of foxhounds in full cry at the end of ââ¬Å"Good Morning, Good Morning. The use of animal sounds were actually first used in the Beach Boys album Pet Sounds that the Beatles admired. When asked the Beach Boys where they got their innovation for Pet Sounds, the Beatles Rubber Soul album was what inspired them. ââ¬Å"A Day In The Life,â⬠the last song on the album, featured ââ¬Å"what Lennon described as ââ¬Ëa sound building up from nothing to the end of the worldââ¬â¢Ã¢â¬ (Lazarescu). The song ââ¬Å"Strawberry Fields Foreverâ⬠fused two different versions of the same song and used reverse-tape cellos for an eerie effect.After George Harrison used sitar on the song ââ¬Å"Norwegian Wood,â⬠other bands like the Byrds, Yardbirds, and the Rolling Stones, soon followed incorporat ing Eastern-influence sounds into their work. Paul McCartney once said, ââ¬Å"We would say, ââ¬ËTry it! Just try it for us. If it sounds crappy, OK, weââ¬â¢ll lose it. But it might just sound good. ââ¬â¢ We were always pushing ahead: Louder, further, longer, more differentâ⬠(ââ¬Å"All About Jazzâ⬠). The Beatles had complete access to Abbey Road studios free of charge, spending hours upon hours experimenting and writing music.They used the studio as an instrument in itself. They were the first band to push musical and technological boundaries. They took advantage of accidental occurrences in the recording process. You can see this in ââ¬Å"I Feel Fineâ⬠where there is feedback and also in ââ¬Å"Long, Long, Longâ⬠where there is a resonating glass bottle. They also deliberately toyed with situations and techniques that would further chance effects. An example of this is in ââ¬Å"I am the Walrus,â⬠where they used a live mixing of a UK radio broa dcast into the fade of the song, and also the chaotic assemblage of ââ¬Å"Tomorrow Never Knows. Ken Townsend invented artificial double tracking (ADT) during the recording of Revolver because Lennon didnââ¬â¢t like singing a song twice. ADT is still widely used for instruments and voices; however, it is now mostly known as automatic double tracking. Other influences the Beatles had on technology were the use of close miking the strings by engineer Geoff Emerick when recording. In 1966 that was a radically new way of miking strings, and now it is common practice. The Beatles were also the firsts to use direct injection to record McCartneyââ¬â¢s bass on Sgt. Pepperââ¬â¢s Lonely Hearts Club Band.This is done by connecting the bass to the recording console via an impedance matching DI box. The Beatles paved the way for other British bands in America. The Beatles were the first British group to break into America and since the Beatles were able to have fame in the US, they gave other British bands the possibility of making it in America. Such bands were Gerry and the Pacemakers, Billy J. Kramer and the Dakotas, and the Searchers, who were all also managed by Brian Epstein. Other British bands that followed the Beatles were the Rolling Stones, the Who, and the Yardbirds.The Rolling Stones had a raunchier dirty bad boy look, different then the clean-cut look of the Beatles. As the 1970s began, you can see the Beatles influence in artists like Elton John and Pink Floyd. In America, the most blatant imitators of the Beatles were the Monkees, who even calculatedly misspelled the name just like the Beatles. The Monkees were four actors portraying longhaired whimsical musicians; however, their music was actually performed by studio musicians. They copied the Beatles to a tee, including their campaign.Before the Beatles came to the US, their manager Brian Epstein had Capital Records spend $50,000 on a campaign, plastering posters all over the country stating, â⠬Å"The Beatles Are Coming,â⬠and gave disc jockeys records of interviews with the Beatles to feel like they were actually making personalized interviews. For the Monkees, ââ¬Å"The bandââ¬â¢s label spent $100,000 on an ad campaign that involved seventy-six advance men, who distributed thousands of posters proclaiming ââ¬ËThe Monkees Are Comingââ¬â¢ and provided preview records to 6,000 disc jockeysâ⬠(Szatmary 125).After the assassination of President John Kennedy, the whole country was at a low point and the Beatles brought them back to happier times, especially the folk artists. A lot of folk artists felt like the protest was over after Kennedy was killed. Kennedy was making a change in the country, but after his death, they felt like there was no more fight left in them. Bob Dylan, one of the major folk musicians of the era, just gave it all away and went towards the more electrified sounds of the Beatles.Gene Clark, who at the time was part of the folk group the New Christy Minstrels, was on tour when he first heard the Beatles song ââ¬Å"She Loves You. â⬠ââ¬Å"I must have played it 40 times in the two days the New Christy Minstrels were playing that town,ââ¬â¢ he later enthused. ââ¬ËI knew, I knew that this was the futureâ⬠(Szatmary 140). Gene Clark later quit the New Christy Minstrels and formed his own band with Roger McGuinn and a few other former folk musicians. They called themselves the Byrds, misspelling it to emulate the spelling error in the Beatles.They combined Dylanese folk, vocal harmonies and Beatles music to create folk rock. Other folk bands that switched to folk rock were the Turtles, Paul Simon and Art Garfunkel, and Scotlandââ¬â¢s folk singer Donovan Leitch, which Paul McCartney was featured singing with him on his song ââ¬Å"Mellow Yellow. â⬠One other band was Lovinââ¬â¢ Spoonful who owed their debt to Dylan and none other than the Beatles. When new wave and punk music started in th e late 1970s, their sound and style could still be heard in artists like the Squeeze, the Police, and Elvis Costello. Their music has spoken not only to its own time but to every generation sinceâ⬠(Campbell, Brody 168). In the late 1980s a new style of music called ââ¬Å"baggyâ⬠originated from Manchester. The musical devotees sported Bealte-esque haircuts and drew heavily on the 1960s. They fused Beatles psychedelic with electronic elements taken from the simultaneously developing acid house scene. You can see the Beatles influence in the guitar style and song arrangements of the Stone Roses, guitarist John Squire cited them as one of his main influences.The mid 90s saw a whole new host of Beatles influenced bands. The band Cast, which was formed by guitarist John Powers in 1994, has Lennon-esque vocals and memorable songs, which are still reaping the rewards. In 1995 a Liverpool band called the Boo Radleys had both the Beatles pop and psychedelic styles. Songwriter/gui tarist Martin Carr told Melody Maker in 1994 that, ââ¬Å"There's never been a time when they haven't been a part of my lifeâ⬠(Glassman). The Gallagher brothers, who formed the group Oasis, lived and breathed the Beatles.They even named dropped the Beatles whenever they could in interviews. They would write their own melodies and then arrange them in a Bealte-esque style, but with a rocky, attitude-dowsed edge. ââ¬Å"It's beyond an obsession. It's an ideal for living. I don't even know how to justify it to myself. With every song that I write, I compare it to The Beatles,ââ¬â¢ Noel Gallagher told Q in 1996â⬠(Glassman). Of the eight years that were the Beatles, no band has received more attention from fans, musicians, and scholars. Their music tells us more about the sixties than any other band.Their influence is seen in music and even the technology used to record music. From their first album Please Please Me (1963) all the way to their last album Hey Jude (1970), n o band has seen such a diverse selection of songs, going from retro one minute to folk-influenced the next. With their use of experimentation, they have opened a whole new door to the way rock is heard, converting even folk musicians, like the Byrds, to their style of music. You can still hear their inspiration in music even in todayââ¬â¢s bands such as Oasis. Yet no one has seemed to copy the sound that was the Beatles.
Saturday, January 4, 2020
Compare and contrast CBT and psychodynamic approaches to...
Compare and contrast CBT and psychodynamic approaches to counselling focusing particularly on trauma and PTSD (post traumatic stress disorder): Theory and therapy. When working with clients in todayââ¬â¢s society itââ¬â¢s extremely important to take into consideration the specific needs of each individual. Serious contemplation is given to the approaches and methods regarding the clientââ¬â¢s need and presenting matters. Trauma appears in many forms in society, even from the 1960ââ¬â¢s due to the impact on returning soldiers from war. Since this, trauma has been categorised and widely researched leading to numerous theories. Psychotherapies were one of the first approaches to be founded in the 1970ââ¬â¢s, which were the foundations to counsellingâ⬠¦show more contentâ⬠¦This treatment approach is based on cognitive and learning theories, tackling-misleading beliefs related to the traumatic events of acknowledgments related to the abuse and provides a supportive environment of which individuals are encouraged to talk about their traumatic experience. A numerous amount of research has been carried out to investigate into how effective CBT really can be for PTSD. (Resick et al, 2002) carried out an investigation comparing CBT with strong cognitive restructuring focus and CBT with a strong exposure focus and to a waiting-list control of rape survivors. Prior to this experiment approximately 80% of patients who completed either form of CBT no longer met the criteria for PTSD. Once this investigation was complete a follow up treatment took place of which it was noted 2% of the waiting list group had lost the PTSD diagnoses. Only a year after this investigation Bryant, Moulds, Guthrie, Dang Nixon, (2003) restructured the experiment comparing exposure alone, exposure plus cognitive restructuring, and supportive counselling in civilians with PTSD resulting from various traumatic events. At this particular follow up 65-80% of participants who either completed either form of CBT were now clear of PTSD diagnosis, compared to less than 40% of those who completed supportive counselling.
Friday, December 27, 2019
Pablo, The King Of Coke - 1617 Words
Pablo Escobar (or Pablo Emilio Escobar Gaviria) is frequently signified as the ââ¬Å"King of cokeâ⬠. This Colombian drug lord who is if not or most notorious and effective cocaine smuggler in history. Out of Rionegro, Columbia on December 1, 1949, Escobar is born and was a leader of one of the largest cocaine handling and supply groups in the world. Escobarââ¬â¢s desire and mercilessness made him one of the wealthiest, most influential and vicious criminals of all time. Born in December 1949, Escobar was a son of a teacher and peasant of Columbia, Pabloââ¬â¢s wrong choice of path started at a premature age. Details about Escobarââ¬â¢s life start at the age of 6. During Escobarââ¬â¢s childhood, his entire family struggled to survive, the fourth of six children to Abel de Jesus Escobar (father), a peasant, and Hemilda Gaviria (mother), an elementary school teacher. Pabloââ¬â¢s family lived in a hut that had no electricity, but did have running water. By the type of lifestyle Pablo lived it would put him in the middle class status part of Columbia at that time. For instance, one day Roberto Escobar (brother) and Pablo would always walk to school due to the fact that they had no money to receive transportation from a bus. The distance from Pabloââ¬â¢s home and the school is equivalent to an hour walk. Pablo and his brother walked to school so often, Pablo decided to go to school with no shoes and upon arriving to class Pabloââ¬â¢s teacher told him to go back home. Feeling humiliated, once Pablo gotShow MoreRelatedEl Pablo Escobars Life1392 Words à |à 6 Pagesresearch ââ¬Å"El Pablo Escobarâ⬠, because his lifestyle caught my eye. I instantly caught interest in wanting to know more of what heââ¬â¢s like. Other people in the world think El Pablo Escobar was born from hell, I think he was a person trying to survive in this cruel world. We all do things that weââ¬â¢re not proud of, but thatââ¬â¢s just the nature of life. We do unusual things that some people just donââ¬â¢t understand, some of us grew up poor or mentally abused in our own mind. Creates people like El Pablo EscobarRead MorePablo Escobar2416 Words à |à 10 PagesPablo Escobar Introduction Pablo Escobar was a man of power and riches during his time in history. Escobar was listed as the seventh richest man in the world in 1989. Coming from Medellin, the second largest city in Colombia, Escobar started off as a small time gangster and a car thief. His small time crimes would never amount to what he was going to become. In the late 1970 s Escobar and his cartel became one of the most powerful organized crime organizations. The cartel consolidated the cocaineRead More5 Coke vs Pepsi 21st Century Case Study13607 Words à |à 55 PagesDAVID B. YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for ââ¬Å"throat shareâ⬠of the worldââ¬â¢s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a ââ¬Å"carefully waged competitive struggle,â⬠from 1975 to 1995 both Coke and Pepsi achieved average annual growthRead MoreCola Wars Continue Coke and Pepsi10915 Words à |à 44 Pages9-711-462 REV: MAY 26, 2011 DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for ââ¬Å"t hroat shareâ⬠o of the worldââ¬â¢ss beverage m market. For more than a century, Co The most intense battles in the so-called colla wars weree fought over the $74 billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a ââ¬Å"carefu ully waged co ompetitive strruggleâ⬠that llasted from 1975 through the mid-199 90s, both Cok ke and Pepsi achieved average annualRead MoreCola Wars9777 Words à |à 40 Pages9-711-462 REV: MAY 26, 2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an Peps in 201 C nd si 10 Fo more than a century, Co and Pepsi vied for ââ¬Å"th or oke hroat shareâ⬠o the worldââ¬â¢s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a ââ¬Å"carefu ully waged co ompetitive str ruggleâ⬠that l lasted from 1975 through the mid-199Read MoreDifferent Kinds of Terrorism3703 Words à |à 15 PagesStates fight against the Columbian Medellin cocaine cartel, more particularly in the fight by the cartel against extradition. One of the most wanted men in the world, nicknamed the ââ¬Å"King Cokeâ⬠or ââ¬Å"The Robin Hood of Medellinââ¬Å", Pablo Emilio Escobar Gaviria surrendered to Columbian authorities in mid June 1991. Pablo Escobar was the accused leader of a major illicit narcotics organization know as the Medellin cartel and Different Types of Terrorism: 16 suspected mastermind of a terrorism campaignRead MoreThe Mind of a Marketing Manager26114 Words à |à 105 Pagesconnects all audiences emotionally in why we do business . Internally, brands stir emotions and energize people internally and externally to reach for the higher-order benefits that they are working towards: * For Nike... to do your best . * For Coke ... to refresh . * For Microsoft... to help realize your potential . Even the most dull, boring industrial sector, dealing in so-called commodities like cement or fertilizer can still create strong and compelling brands - look at CemexRead MoreManagement Challenges for the 21st Century.Pdf60639 Words à |à 243 Pagesbehave differently. In France, for instance, the Coca-Cola Company does far better selling fruit juices than it does selling carbonated Cokes. In Japan one of its major products is coffee dispensed in vending machines. But both fruit juices and prepared coffee fit Coca-Colaââ¬â¢s Theory of the Business and its strategy. Physically they are different from the original Coke. In every other aspect, that is, as businesses, they are exactly the same. Strategyââ¬âThe New Certainties 67 To repeat something
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