Vogue female magazines Research Paper Example | Topics and Well Written Essays - 2000 words

style female magazines - look for Paper ExampleThe primary objective of this research is to take advantage of my solid ground in public relations, organization communication, international marketing and advertising to pursue an in information research in the customer loyalty aspect of the Chinese Edition of the popular Vogue Female Magazine. As we know that a magazine is a periodical publication containing articles, photographs, advertisements and other features that primarily relies on advertisement and sales to accrue revenues. Thus customer loyalty is an aspect of business that is of cardinal importance, so off the beaten track(predicate) as assessing and assuring the profitability in a issue business is concerned.On the accomplishment of a get the hang degree in International Management from Loughborough University, I realized that I am immensely implicated in the marketing issues associated with customer loyalty and retention. So in this research I intend to acquiesce the knowledge I gained while prosecute my Masters and Bachelor degree to conduct an in depth and thorough research on the customer loyalty and retention issues faced by the International Chinese Edition of the popular Vogue Magazine. All the relevant data will be collected done return mail (on paper or through website), questionnaires and sales figures, which will aid in the compartmentalization out and study of issues associated with the customer loyalty aspect of the publication under consideration. If this research turns out to be successful, it will serve as a rich source of reference for many foreign publishing companies. that are implicated in entering the Chinese speaking market so as to invoke their global market share. After all Chinese is the second most spoken language in the world and the Chinese magazine market has a vast potential and scope that can be exploited by the foreign magazine companies. I would specially like to mention that while pursuing my Bachelors d egree I not only achieved a high score of 87 in the Research Methods course, just also finished a dissertation that was published in the Shi Hsin Universitys Journal of Graphic Communication and Technology. The publication that I choose for this dissertation was A Study of International Chinese Edition of Vogue Female Magazines foodstuff Segmentation and Positioning. I preferred to join the Manchester Business School because I am particularly interested in the practical aspects of the business theories and dogmas and the Manchester Business School is an institution that believes in transcending the barriers between theory and put on so as to arm its students with the right knowledge that will go a long air in ensuring that they become the business elite of the future (Manchester Business School, 2008). Manchester Business School is an institution that is commit to research (Manchester Business School, 2008). I am confident that the topic selected by me fits well into the prior ities of the Marketing and Research Centre and Marketing Research Cohort at the